P&O gets aspirational in first brand campaign from Bashful

21 December 2016

Creative Agency: Bashful (NSW)

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P&O Cruises has launched its first creative work from creative agency Bashful, re-imagining cruise ships as actual places.

The campaign aims to bring together the myriad destinations, experiences and services that the cruises offer and builds on the ‘Like No Place On Earth’ brand platform.

P&O Cruises VP of sales, marketing and PR Simon Cheng says: “We are incredibly excited by the latest Like No Place on Earth campaign. We believe it is going to further cement our role not only as the leaders in cruise but as one of the leaders in Australian tourism. The campaign celebrates our unique experience and brand in a way that we believe will introduce a whole new audience to P&O Cruises."

Bashful was brought on as the creative agency for P&O in August.

Simon Bookallil, CEO Bashful says: “P&O is one of Australia’s great brands and a clear leader in the cruise category. We feel very privileged to showcase the world of P&O and inspire a new generation of Australians to become ‘cruiselings’.”

Tim Chenery, creative director Bashful says: “'Like No Place on Earth,’ is one of my favourite advertising lines. It's so evocative and it's so ownable for P&O. It really was the springboard for us to re-imagine the entire world of P&O Cruises as an actual place.”

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