Oreo brings Thins to Australia

18 April 2016

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There’s a new twist to Australia’s favourite cookie.

Oreo has launched a new TV commercial, by Martin Agency, which draws on the global creative for Oreo Things, repurposed for Australia screens.

Taking cues from the 7mm thin cookie, the spot plays with dimension and perception through animation by Dutch production house MediaMonks Films.

Along with the 15-second spot, Oreo is delivering localised content to the Australian audience, celebrating the introduction of Oreo Thins through PR outreach, influencer engagement, consumer sampling activation and social activity.

This is Oreo’s second TV ad to air in Australia this year since the launch of their new global brand platform ‘Wonderfilled’, based around Oreo’s belief that the everyday world is full of wonder and positivity.

Credits:

Global
Creative Agency: The Martin Agency
SVP / Executive Creative Director: Jorge Calleja
VP/Creative Directors: Magnus Hierta and David Muhlenfeld
EVP / Managing Director Production: Steve Humble
VP/ Planning Director: John Gibson
VP/ Group Account Director: Britta Dougherty
Editorial: MediaMonks Films
Director: Rogier Schalken and Magnus Hierta
Executive Producer: Nell Jordan
Post Production Lead: Okke Voerman
Grading: MPC
Finishing: Running with Scissors
Music and Mix: Duotone
Australia
Creative Agency: AJF Partnership
Media Agency: Carat
PR Agency: One Green Bean

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