Created by 72andSunny, the first spot is a 30-second ad and was filmed by award-winning Australian director Steve Rogers.
Optus has released its new 'Both is Better' campaign.
Created by 72andSunny, the first spot is a 30-second ad and was filmed by award-winning Australian director Steve Rogers.
Optus head of marketing Melissa Hopkins says it wanted to tell Australians they don't have to choose between value and coverage.
“The campaign is in response to research which found some mobile users felt trapped paying more than they should for great coverage, or are underwhelmed by the network experience that typically comes with competitively priced plans,” Hopkins says.
Optus has spent more than $5 billlion in the past three years improving its network's coverage, capacity and speed. It will also invest an addition $1.4 billion this financial year.
“Steve and 72andSunny Sydney have done a great job bringing this campaign to life and I am incredibly proud of the final product – it’s fresh, honest and disciplined and I know it will resonate with many Australians,” Hopkins says.
The campaign will roll out across print and out of home media.
Credits
Director: Steve Rogers
Creative Agency: 72andSunny Sydney
Production Company: Revolver
Research Agency: Forward Scout
Media Agency: UM
Design Agency: Yes Agency
