One Night in Mexico tells Aussies to up their taco game

21 September 2017

Creative Agency: The Works Sydney

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Did last night's The Bachelorette leave you craving tacos? This ad may be the reason why.

Australians are being urged to up their taco game in a new ad from One Night in Mexico.

It is the first ad from the brand promoting its range of taco meal kits from Goodman Fielder.

The ad is set to Run-DMC’s classic hip hop track ‘It’s like that’ and shows a group of people breaking it down while making tacos.

The launch campaign is the first from The Works for One Night in Mexico by Goodman Fielder.

Damian Pincus, founder and creative partner at The Works says: “Australians love of Mexican food is outpacing traditional family mealtime favourites and One Night in Mexico is a new alternative for those seeking a contemporary taste of central America. It’s a privilege to be given the opportunity by Goodman Fielder to launch this brand into market and this campaign encourages Aussies to up their taco game in modern and cliché-free way.”

One Night in Mexico is one of the main sponsors of The Bachelorette this year and will be integrated into the show.

Kinda Grange, general manager for Goodman Fielder grocery adds: “We're very proud to launch this Australian innovation into Mexican Foods. One Night In Mexico was created after seeing an opportunity to bring the exciting, fresh and delicious food experience found in modern Mexican restaurants today into the grocery store, and help make it easy for anyone to make and enjoy at home. We believe One Night In Mexico offers a great way to up your taco game, and enjoy a fresh new take on Mexican at home.”

Credits:
Client: Goodman Fielder
General manager: Kinda Grange
Marketing manager futures: Katyana Armen
Senior brand manager: Jessica Tahardi
Creative agency: The Works
Creative partner: Damian Pincus
Art director: Marijke Spain
Copywriter: Eric Franken
Creative project lead: Ben Glasson
Head of broadcast and content production: Rachel Solomon
Offline & online editor: Patrick Mazzolo
Producer: Sue Walker and Mandy Payne
Production company: Buddy
Director: Ace Norton
Casting director: Susie McLean
Media agency: Slingshot

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