NSW Government tackles problem gambling with $2.4m campaign

20 April 2016

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The NSW Government has released the second phase of a major campaign to overcome the stigma of getting help for problem gambling.

NSW Government's Responsible Gambling Fund has launched the second phase of a major advertising campaign to encourage problem gamblers to access counselling services offered by the Gambling Help network.

The 'You're Stronger Than You Think' campaign, by LOUD, takes a positive approach reminding people that they have the strength to change their lives for the better.

The spot shows a man who struggles with gambling thinking about revisiting the addiction, but then is reminded of his family and seeks counselling.

The $1.5 million first phase of the campaign ran in 2014/15. Now a $2.4 million second phase of the campaign will run from April to November 2016 including television and radio advertisements, poster promotions in licensed venues, and online and social media.

Credits

Executive Creative Director: Steven Thomson
Art Director: Paul Bennell
Art Director: Kiah Barker
Writer: Steven Thomson
Group Account Director: Gemma Tugby
Agency Producer: Steve Dube
TV Producer: Ian Forde
Head of Planning and Innovation: Gerry Cyron

TVC Director: Gregor Jordan (Finch)
TVC Production: Emma Thompson (Finch)
Media: Universal McCann

Strength in Numbers
Production Company: Invisible Artists
Director: Sebastien Guy
Producer: Emma Brunton
DOP: Mike Perry

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