Meet NRMA's Confidence.
NRMA Insurance's next iteration of the NRMADE Better platform, 'This is Confidence', is based around a fictional character called Confidence.
Confidence appears in those unexpected moments in life when you need him most, such as at the bottom of a lake when your bungee jump over-extends.
NRMA says the campaign aims to bring to life a sense of self-belief and assurance that comes with being a NRMA Insurance customer.
Created in partnership with M&C Saatchi and Mindshare, the campaign includes seven 30-second TVCs, online, out-of-home entertainment, EDMs and post activity.
"The Confidence character is the personification of the feeling you have when you know someone’s got your back," says M&C Saatchi chief creative officer Andy DiLallo.
"The new campaign represents what it’s like to be backed by NRMA Insurance. It gives us the flexibility to showcase how NRMA Insurance supports its customers in a simple and memorable way."
The campaign launches this Sunday.