Midway through a shower? Need money fast to get your water flowing? Never fear, the Nimble bunny is here.
Right here. In your bathroom.
That's because Nimble, the online lender, is everywhere. It's helping you "Nimble it" as a solution to short-term money woes and then "Move on" with your life.
Its new campaign, created by McCann Melbourne builds on Nimble's brand positioning from last year's "Pregnant Man" TVC push and will feature three TVCs showing different times in your life where you may need to "Nimble it, and move on."
McCann creative director, David Ponce de Leon said: "Nimble It and Move On’ is an exciting new direction for the brand. It’s both a call to action and a solution. We believe it’s going to help position Nimble as a simple, fast, and stress-free way to borrow money that will resonate with consumers".
Credits
Client: Nimble
Nimble Co-Founder: Greg Ellis
Nimble Co-Founder: Sean Teahan
Brand Strategist: Stirling Howland
Marketing Manager: Johan Kriegbaum
Online Strategist: Jay Stockwell
Agency: McCann Melbourne
Creative Director: David Ponce de Leon
Copy Writer: Patrick Trethowan
Art Director: Ryan Clayton
Senior TV Producer: Jo Alach
Senior Account Manager: Sally Bradley
Group Account Director: Serrin Dewar
Production Company: Curious
Director: Taika Waititi
Executive Producer: Matt Noonan
DOP: Lachlan Milne
Editor: Tim Mauger
Colourist: Martin Greer
Online Artist: Eugene Richards
Post-production: The Refinery Post Production Services
Music Supervision: Level Two Music
Music Composition: Electric Dreams
Soundtrack Production: Steve Williams/Flagstaff Studios
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