H&M has a steady history of working with musicians including Lady Gaga, Chance the Rapper, Future, and most recently The Weeknd on two capsule collections.
In H&M’s Christmas extravaganza, rapper Nicki Minaj and actor-activist Jesse Williams transform into magical fairies while in a snow-covered house during the heart of Winter.
The ad tells the tale of a parallel universe, where the couple's heroic young daughter embarks on a mission to track down the evil brother of Santa Claus, who stole Christmas presents from children across the globe.
The three-minute film, created by Swedish agency Forsman & Bodenfors, centres on the themes of bravery and caring.
Last year’s H&M holiday ad was a delightful train story from agency adam&eveDDB and director Wes Anderson.