Meet Nexcare Nana; the band-aid wearing, dumpster-diving, dirt-loving grandma.
Hollywood Nana Beverly Polcyn is putting Nexcare's bandages (and herself) to the test in a new series of ads.
You may remember Polcyn from her Best Kiss 2002 Nomination for Not Another Teen Movie. Or you may be trying to forget that kiss...
The humorous ad sees the poor Nana falls into a dumpster, drive through a carwash, sprayed with an industrial fire hose and has dirt dumped on her. All the show the durability of the bandaids, of course.
Nexcare assures us no Nanas were hurt in the making of the campaign.
The content series, produced in New York and tailored to the Australian market, will be pushed via digital channels and PR.
3M ANZ senior brand manager Diana Cornall says: “With a product consumers might not see as ‘interesting’, Nexcare Brand wanted to cut through and reach consumers with an engaging and memorable content series.”
Credits:
Client: Nexcare Brand from 3M
Agency: Grey, New York
Production Company: Bandito Bros., Los Angeles
Editor (person & company): Ross Harris
Principal Talent: Beverly Polcyn
PR & Social Media Agency (Australia): Magnum & Co
