New Zealand Herald highlights its local, quality journalism

20 February 2019

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The campaign celebrates its journalism across news, business, politics, sport, lifestyle and entertainment.

The New Zealand Herald has rolled out a campaign celebrating the trust Kiwis have with the paper and emphasising its quality journalism.

The work includes signs that reads: “We don’t agree with everything we publish” and “She’ll be right. Or left”.

The 156-year old paper has a unique audience of 1.84 million according to Nielsen Online Ratings, with its print readership increasing year on year and sitting at 453,000.

Managing editor Shayne Currie said the Herald is a reflection of the nation, and its regional titles are the foundation of their community.

“The Herald is still and always will be passionate about delivering New Zealand’s stories,” Currie said.

“It is created by New Zealanders for New Zealanders and reflects the shape and culture of the country we all love. This campaign celebrates the Herald’s journalism, expertise, credibility, variety and ultimately, the truth it shares.”

Credits:
NZME Chief Marketing Officer: Katie Mills
NZME GM Brand & Communications: Sheryl Dunlop
NZME Senior Marketing Manager News & Sport: Mandie Strachan
Agency: Hunch
Creative Partner: Michael Goldthorpe
Strategic Lead: Melinda Parris
Head of Design: Erin Clarke

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