The campaign was created by The Shannon Company.
A new campaign developed by The Shannon Company (TSC) is urging Australians to follow the lead of recognised healthcare experts when choosing or switching private health funds.
The digital work highlights that thousands of the country’s doctors, nurses, midwives, paramedics and their families have their own health cover with funds that are part of the Members Health Funds Alliance.
TSC managing director Ian Forsyth says this fact was the source of inspiration behind the development of the digital content.
“The Members Health group comprises twenty seven not-for-profit funds, including Doctors Health, Emergency Services Health and Nurses & Midwives Health,” Forsyth says.
“In developing the campaign we felt that if it’s good enough for health care experts like doctors, nurses and emergency workers to join a Members Health fund, then every-day Australians should also know they can join funds that are part of the same group and share the same values.
“The Members Health funds group is very much like another client of ours, Industry SuperFunds – they’re both run purely to benefit members, not to provide profits to investors or shareholders.
“Pleasingly this is being increasingly noticed, with Members Health funds continuing to grow and attract more younger members in particular, while policy holders continue to leave the for-profit sector in their droves – it really is a tale of two cities out there.”
CLIENT: Members Health Funds Alliance
CEO, Matthew Koce
CONTENT: The Shannon Company
Harry Baskin, Copy Writer
Jaksen Daddo, Art Director
Jacquelyn Whelan, Business Director
Lily Tidy, Communications & Digital Planning Director