New campaign for Maison Mumm is out of this world

15 June 2018
 

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As part of a collaboration between Maison Mumm, Spade agency and Vice, a revolutionary new bottle and glass have been created allowing astronauts to enjoy its Champagne in zero gravity.

As part of a collaboration between Maison Mumm, Spade agency and Vice, in September the booze brand will launch its Grand Cordon Stellar Champagne - involving "ground-breaking technology" that has made it possible for astronauts to enjoy the bubbles in zero gravity.

The brand has been partnering with the young design startup for three years, whose speciality is space design. Spade came up with a revolutionary new bottle and glass concept to transform life - or celebrations - in space.

“For the last 40 years, space travel has been shaped by engineers rather than designers. Instead of seeing zero gravity as a problem to be solved, we look at it as a design possibility,” Octave de Gaulle, founder of Spade, says.

“The big design challenge for Mumm Grand Cordon Stellar was actually getting the liquid out of the bottle.”

This has been achieved, according to de Gaulle, as the champagne’s gas expels the liquid into a ring-shaped frame where it is concentrated into effervescent foam.

It can then be passed to someone and released into the air where it floats until it is gathered up in a specially designed glass. When the champagne reaches your tongue it transforms back from foam into a liquid, Maison Mumm explains.

The Grand Cordon Stellar will soon be served to participants in zero gravity flights by Novespace, according to the brand, while discussions are in progress to supply it to future space missions and commercial space flights.

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