Industry Super Australia is fighting for the one in three Australians who are missing out on their money.
Hot on the heels of the Royal Commission into banking, Industry Super Australia has launched a campaign calling for government action to protect workers' superannuation entitlements.
The work, created by behaviour change specialists The Shannon Company, features crowded streets, with each person having a tag attached to them that reveals the amount of superannuation they're owed.
With one in three Australian workers owed super, the ad calls for politicians to change the law and make employers pay super at the same time as wages.
The Shannon Company MD Ian Forsyth said research showed employees are missing out on more than $6 billion every year.
“Industry Super Australia analysis of tax office data highlighted the issue with policy makers more than a year ago, however there’s been little interest across the political spectrum,” he said.
“The campaign seeks to create greater public awareness of just how many of us are missing out, how much we are missing out on, and urges politicians to act.”
The work rolls out across TV, social media and digital.