Ever wanted to look like a footy star? Well know you can with a Snapchat lens that will turn you into a Sydney Swan or Western Bulldog.
To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat to create a bespoke lens that allows users to be turned into an AFL player.
The lens will transform the public into the Western Bulldogs’ Caleb Daniel or Sydney Swan’s Lance Franklin, putting the features of their faces onto fans.
The idea, an extension of NAB’s Mini Legends campaign, was created by Clemenger BBDO Melbourne to celebrate NAB’s support of footy from NAB AFL Auskick to the elite level.
The broader campaign, which was launched in August, features eighteen Auskickers each bearing an uncanny likeness to a well-known AFL player.
NAB chief marketing officer Andrew Knott says: “We’re really excited to extend our Mini Legends campaign through Snapchat on one of the biggest days of the year. We hope fans across the country get involved and have some fun with it.”
