NAB tells Aussies to 'take a leap'

4 April 2016

Creative Agency: Clemenger BBDO (Melbourne)

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NAB knows home ownership is a journey and they're prepared to help.

Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign.

The campaign, called ‘Journey', sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes.

The spot will roll out over the next few weeks. As well as TV, it includes digital, social, OOH, press and in-branch executions. It also includes an internal NAB campaign, aimed at the bank's 44,000 employees.

Credits

NAB
Chief Marketing Officer: Andrew Knott
GM, Brand & Product Marketing: Michael Nearhos
Head of Marketing, Home Loans: Laura Wilson
Head of Brand: Faycal Ben Abdellaziz
Manager, Home Loan Marketing: Vanessa Bede
Manager, Home Loan Digital Marketing: Matthew Wickham
Consultant, Home Loan Marketing: Lachlan Davidson
Consultant, Home Loan Marketing: Amelia Havlik
Consultant, Digital Marketing: Nadine Mannering

Agency: Clemenger BBDO, Melbourne
ECD: Ant Keogh
Creative Directors: Rohan Lancaster, Luke Thompson and Darren Pitt
Art Director: Russel Fox
Copywriter: Richard Shaw
Strategic Planner: Sam Mackisack
Managing Partner: Lee Simpson
Group Account Directors: Ben Knighton and Harriet Sinclair
Account Director: Celeste Baer
Account Manager: Harrison Webster
Senior Account Manager: Bianca Shah
Agency Producer - Print: Craig Bulman
Executive Producer: Sonia von Bibra
Digital Producers: Allan Ngo and Gita Chetty

Production
Director: Steve Ayson
DOP/Cinematographer: Robert Humphreys
Executive Producer: Edward Pontifex
Producer: Cindy Kavanagh
Managing Partner: Wilf Sweetland
Production Company: The Sweet Shop
Editor: Simon Price, ARC
Designer: Lucinda Thompson
Music Track & Artist - Tidings - Ryan Downey
Music Production Company: Level Two Music
Photographer: Stephen Langdon
Post Production Company: Alt.VFX, Jesse Bradstreet, Method
Sound Designer/Engineer: Paul LeCouter
Sound House: Flagstaff
Visual Effects: Alt.VFX

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