NAB kicks goals in latest work by Clemenger

13 April 2018

Advertiser: National Australia Bank
Creative Agency: Clemenger BBDO (Melbourne)

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The campaign is about building on the growing support for the sport, and aims to encourage fans across the country to continue adding to the game's heritage.

NAB has launched its latest campaign on the future of football in Australia.

The 'Tomorrow's Game' campaign, created with Clemenger BBDO Melbourne, is based on the insight that Australian football has been through a period of sustained change and growth since NAB began its support 12 years ago.

The launch video features comments from famous Australian football personalities including former Socceroo Mark Bresciano, Fox Sports commentator Simon Hill, Melbourne Victory striker Besart Berisha and Matildas star Steph Catley.

“This sport has such a rich cultural history across the globe and it’s incredible to see support for it growing across the country. Tomorrow’s Game is a true show of support from NAB as we look to help continue growing the game to a point that as Besart Berisha says in the film, gets it to a point where the world wants to play here," NAB CMO Andrew Knott says.

In addition to the film, the campaign is supported by social content and digital activity including a landing page whereby Australian football fans can submit their dreams for the sport, with the chance to win a signed Australia jersey.

The campaign has been rolled out nationally through TV, digital and social.

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