NAB has released the next iteration of This is the Story of Progress, created by Clemenger BBDO.
NAB has released the next iteration of This is the Story of Progress, shining a light on what progress means to businesses across the country.
Developed in partnership with Clemenger BBDO, the campaign celebrates the incredible Australian businesses that move Australia forward.
“In business, progress often happens in a non-linear fashion," Clemenger BBDO executive creative director, Richard Williams says.
"On some days, it can feel like it’s two steps forward, one step back. Australian businesses, and the wonderful people that run them, are renowned for their perseverance and ingenuity, and we hope we’ve been able to capture and celebrate that through this campaign.“
In addition to the TVC, the digital component of the campaign is focused on the stories of three NAB customers: Jane Templeton, founder and owner of dog treat company, Golp; Paul Polly, founder of chilled dessert business, Wicked Sister; and Peter Costi, the world’s second largest macadamia producer and owner of Costi Farms.
“As Australia’s biggest business bank, we understand that progress means different things to different businesses," NAB general manager, business marketing, Kipling Zubevich says.
"This campaign celebrates a diverse mix of businesses taking important steps forward, and showcases the personal stories of progress of three business customers that NAB has supported.”
NAB managing partner Mindshare, Christian Solomon, added: “Mindshare are thrilled to be working closely with both NAB and Clemenger to launch the business campaign across both broadcast media channels, and right place right moment media that informs businesses with information to help them progress forward. Including, podcasts, content partnerships and customer story videos.”
The campaign rolled out nationally through TV, OOH, radio, digital and social from Sunday July 21.