Myer taps new YouTube ad format for speed shoppers

1 June 2017

Advertiser: Myer
Creative Agency: Clemenger BBDO (Melbourne)

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Calling all speed shoppers - Myer has the deal for you.

Myer has launched a new ad format with Google and Clemenger BBDO Melbourne as a fresh take on its annual stock take sale.

Running exclusively on YouTube, the ‘6 Second Sale’ campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au.

But there's a catch - customers only have six seconds to click on a YouTube bumper ad or miss the deal.

The campaign has been produced using Google’s proprietary tool Vogon to create the suite of ad units required.

Each ad features a different product with a new offer and a link to click through to a pre-populated shopping cart.

Targeting will ensure that no YouTube user sees the same ad twice, meaning if people want to grab the deal, they need to act fast.

Myer chief digital and data officer Mark Crispey says the work is a great example of the innovation agenda at Myer.

"The ‘6 Second Sale’ is a new way for us to connect with our omni-channel customers during Stocktake Sale. The partnership enables us to harness existing digital media to drive interest in the Sale and give customers the best possible offers – so everyone wins," he says.

Clemenger BBDO Melbourne picked up Myer's digital account in 2016, creating a dedicated unit for the retail giant.

“Using interactive channels to deliver new sales opportunities is at the core of the brief that Myer has tasked our Clemenger and LogicalMagic teams with. The ‘6 Second Sale’ and our recent ‘Catwalk to Cart’ initiative are great examples of this and it’s exciting to work with a client like Myer who has such an appetite for digital test and learn," Clemenger BBDO Melbourne ECD digital Chris James says.

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