Myer's marketing marathon 90 Days of Summer is back.
Myer's new spot, created by Ogilvy Melbourne, sees the retailer partner with Tourism Fiji to remind Australia of that summer feeling by showcasing 90 potential summer vacation outfits.
"‘Ninety Days of Summer’ allows us to use every single one of those days to talk to and inspire our customers and make every moment count," said Natalie Warren-Smith, Myer's national sales and promotions manager.
The campaign is running across print, outdoor, digital and social.
Agency: Ogilvy Melbourne
Creative Director: Billie Georgieff
Writer: Cate Lane
Senior account director: Georgie Brown
Account manager: Daniela Taleska