My Passport to AFL

17 July 2014
 

Advertiser: AFL
Media Agency: Javelin

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AFL footy star Patrick Karnezis is offering international folk free tickets to the Toyota AFL Multicultural Round.

AFL star Patrick Karnezis has joined forces with the league's community sponsor Australia Post to promote the 2014 Toyota AFL Multicultural Round.

As multicultural ambassador, Karnezis explains in the campaign how, if you were born overseas, you can bag a free ticket to the games, family and friends included.

Australia Post managing director and CEO, Ahmed Fahour, said: “Australia Post’s ongoing commitment to celebrating cultural diversity is something we share with the AFL and hope the new initiative will expose a greater number of communities and migrant families to the game.”

The campaign is running across digital.

Also promoting the games is Lin Jong in the latest spot.

Credits
Clients: Australia Post and AFL
Creative: Inhouse AFL
Media: Javelin

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