The Magic of Technology continues in Telstra's latest content push.
Telstra has released a series of ads under the Thrive On campaign which began in July last year and champions the 'magic of technology'.
From R/GA, the latest content push sees the Smart Home App being used at the 'Lighthouse' home, a farmhouse and a family house. See here for Meet the team: R/GA Sydney.
The original Magic of Technology campaign was reported as the telco's “most successful ever” by Telstra CMO and group executive of media Joe Pollard during the YouTube Broadcast event at the end of last year.
Telstra recently topped the list of Australia's most valuable brands for 2017.
The spots were released on Telstra's YouTube channel.