Monash University unveils its extended work ‘Build Your Own Documentaries’ in a new campaign from Y&R Melbourne
Monash University is promoting its content publishing platform that allows students and industry professionals to build their own documentaries based on issues they find interesting.
The campaign introduces the ‘Build Your Own Documentary’ publishing platform, which is an extension of the successful ‘A Different Lens’ documentary series.
The platform allows users to build their own documentaries with seven broad themes. There are hundreds of hours of footage, cutaways and music tracks, with millions of possible outcomes. Users are able to engage with the issues the most important to them.
Monash University CMO Fabian Marrone says, “The platform allows users to generate highly targeted, highly relevant, in-depth content for an audience of one, instantly.”
“This gives people the chance to sit in the director’s chair and dictate what they want to see,” says Y&R Melbourne Creative Director, James Wills.
Client: Monash University
Chief Marketing Officer: Fabian Marrone
Director, Demand Generation and Audience Marketing: Caroline Knowles
Demand Generation and Audience Marketing: Jane Mahuru
Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Technical Lead: Michael Zaporozhets
Digital Producer: Gabriel Montalban
Developer: Shashwat Amin
Developer: Rhys Burnie
Interactive Designer: Leigh Maslij
Interactive Designer: Nick Roche
UX Designer: Guy Tuckwell
Executive Producer: Sheridan Wadelton
Producer: Emma King
Production Assistant: Annie Thiele
Editor: Alek Janev
Group Account Director: Matthew Hunt
Account Director: Louise Brugman
Account Executive: Thomas Wilson
Designers: Lewis Brown, Simon Gray
Music: DG Music