Moët & Chandon remind us how fabulous it 'Must Be' to celebrate life's special moments with the exclusive French bubbly.
Moët & Chandon has launched a global ad campaign showcasing the French Champagne house whose 275-year-old heritage has redefined the art of celebrating life’s most memorable moments.
The Champagne producer's global chief marketing and communication officer, Nathalie Normand, says: “In life, we don't remember days, we remember moments of heightened emotion, of great success, of overwhelming pleasure, or simply of sheer happiness".
Normand says the brand's new ‘Must Be’ campaign shows world-wide audiences the abundance of emotions that make up some of life’s enjoyable moments - and that they should be celebrated with a bottle of Moët & Chandon.
The campaign's tag line, “Must Be Moët & Chandon” coincides with the annual Moët & Chandon Grand Day of glittering celebrations around the world that are hosted by the Champagne house.
It will debut with a short film, directed by award-winning French director, Emmanuel Cossu, that captures the brand's vision.
The global ad campaign will be released across digital platforms, cinemas and social media.