MKR duo team up for Yellow Tail

6 October 2015

Creative Agency: Ikon Communications - Sydney

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Jac and Shaz, popular duo from Channel 7’s My Kitchen Rules return to the small screen this week, to bring a different point of view to life’s complications for Yellow Tail wines.

Developed by Ikon Group Sydney, in partnership with Channel 7’s Red Engine Creative, the content series will appear as TV ads across key programming this year as well as moving into 2016.

“Jac and Shaz provide a refreshingly simple take on life, which mirrors what [yellow tail] stands for; bringing delicious, accessible wines to our fans without a lot of fuss. The duo bring the Refreshingly Simple campaign to life as relatable characters who face the everyday challenge of finding good quality wine in a category that is cluttered and often verbose,” explained Emma Fogarty, brand manager for Casella Family Brands.

“We are looking forward to watching the campaign roll-out across key channels and continuing to build on the brand’s growth over the past few years,” she added.

The campaign will be supported through digital, social, PR and in-store promotion.

“The aim of the campaign is to cut through the beige and create a meaningful connection with our audience,” said Natalie Musico, chief of creative services, Ikon Group Sydney. “Jac and Shaz’s warm and vivacious personalities gave us an opportunity to showcase the fun and refreshing personality of the brand”.


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