A road trip with Jessica and Luciano? We may skip that one…
My Kitchen Rules is heating things up with the launch of MKR Holden Gourmet Road Trip – a series that will take the MKR kitchen to the streets, in a Holden Trax of course.
The MKR Holden Gourmet Trip will visit 10 locations across Sydney, Melbourne and Brisbane hosting activations for fans to meet the show’s talent.
A television ad teased the road trip this week, airing during episodes of MKR and featuring a very shiny Holden Trax – because what’s a cooking show without subtle product placement?
The event series was created in conjunction with Carat’s sponsorship division, Carat Connect, and Seven West Media’s events and productions team, Red Event and Red Engine.
Holden’s executive director of marketing and customer service, Geraldine Davys says: “Our focus with this partnership is really to give MKR fans more of the content and experiences they love.”
Carat Connect head Natalie Kean says: “It’s rewarding to have facilitated this partnership between two of Australia’s most iconic brands, Holden and My Kitchen Rules. Our team is dedicated to finding new and unique ways to give Holden’s customers more of what they love.”
It is activating like they never have before for a TV show, says Seven Network, bringing MKR to the streets is something that will work well for the brand.