MediaCom and Princess Cruises capture the essence of wanderlust

14 December 2016

Creative Agency: MediaCom (NSW)

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Princess Cruises has released its first Australian-produced brand campaign.

In partnership with Princess Cruises, MediaCom's specialist division MediaCom Beyond Advertising (MBA) has released the cruise line’s first Australian-produced brand campaign, showcasing the power of ‘The Moment’.

'The Moment' aims to capture the essence of wanderlust and discovery, targeting first time cruisers.

Based around the story of a couple sharing a moment set against the historic ruins of the UNESCO World Heritage site of Ayutthaya in Thailand, the campaign draws on the themes of travel and reconnection to underline Princess’ offering.

Andrew Da Silva, head of the travel team at MediaCom says: “Our team is full of dedicated experts in the travel industry and this beautiful piece of work showcases the strength of our full-service offering across creative and media.”

The story of ‘The Moment’ was crafted so future guests could feel the positive and lasting impact that cruising with Princess offers and inspire them to embark on their own journey. 

Nick Ferguson, Marketing Manager at Princess Cruises Marketing said, “Princess  prides itself on being destination experts, immersing guests in the hundreds of locations our ships visit worldwide each year. We want our guests to return home with memories instead of souvenirs, and we think we’ve captured that sentiment with this campaign.”

Developed locally in association with production partners Now We Collide, TVCs, print, digital, social media and an online content series will be distributed across Princess Cruises’ owned and paid channels. 

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