Taking aim at tiny coffee, milk crates and ping-pong tables.
Leo Burnett London and McDonald's UK have released a tongue-in-cheek attack on hispter cafes and artisinal coffee.
The ad sees customers attempting to get their morning caffeine hit but instead getting served thumb size coffee cups, deconstructed long blacks, $10 lattes and general pretentiousness.
Instead, McDonald's is offering itself as a beacon of simplicity in the increasingly confusing cafe scene.
The ad was produced by Knucklehead.