McDonald's campaign pays tribute to grown ups

14 April 2016

Creative Agency: DDB Sydney

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Adults can harness their grown up side at McDonald's

McDonald’s Australia has launched the next phase of its 'Create Your Taste' campaign, with creative from DDB Sydney.

At the heart of the campaign is an online film set to Meatloaf’s 90s power ballad, 'I’d do anything for love'.

The campaign highlights the great lengths parents will go to for their children, whether its pretending to be a horse for the little one to ride, jumping into the colour ball room that is near impossible to escape or hosting many birthday parties.

The clip takes viewers through familiar moments in a father-daughter relationship, and in the end reminds parents that a trip to McDonald’s these days caters to everyone. Create Your Taste meals allow adults to indulge in their grown-up side by building burgers with gourmet ingredients.

The campaign launched on Sunday with the online film, while TV, radio, OOH, digital, CRM, social and PR components will commence later this week, showcasing ingredients such as Tasmanian brie and Cypriot halloumi.

"It takes a brave client to buy a line like ‘How very un-McDonald’s’ and an even braver one to buy a spot with a big emotional story at its heart. There are some amazing universal truths about fathers and daughters and this spot really taps into them," DDB Group Sydney CCO Toby Talbot says.  

Credits

McDonald’s Australia:

Senior Marketing Director – Bronwyn Powell

Marketing Director – Jo Feeney

Senior Brand Manager – Anna Webster

DDB Sydney:

Chief Creative Officer: Toby Talbot

Creative Partner: Steve Jackson

Creative Team: Richard Apps and Jeff Galbraith

Creative Team: Anna Paine and Owen Bryson

Senior Broadcast Producer: Jacqui Gillies

Managing Director: Nicole Taylor

Group Account Director: Lisa Hauptmann

Account Director: Lisa Little-Cain

Chief Strategy Officer: Fran Clayton

Planning Director: Anna Bollinger

Production Company: The Sweet Shop

Director: Noah Marshall

Producer: Tony Whyman

Executive Producer: Edward Pontifex

Managing Partner: Wilf Sweetland

DOP: John Toon

Editor: Tim Mauger / The Butchery

Colourist: Ben Eagleton / BE Colour

Post House: Fin Design

Sound Designer/Engineer: Simon Lister/Nylon

Song and Artist: ‘I’d Do Anything For Love’ Performed by Meatloaf

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