McCain changes the frozen chip world with the launch of its craft beer battered chips and a new campaign by Cummins&Partners.
McCain has launched a range of craft beer battered chips via a new campaign from Cummins&Partners that "challenges the norm" of online advertising with a long and complex audio clip.
Three craft beer flavours - Pale Ale, Session IPA and Golden Ale - bring modernity, new flavour and sophistication to the frozen chip category.
"I betcha couldn't craft a better McCain craft beer battered chip ad than a Cummins&Partners McCain craft beer battered chip ad, because Cummins&Partners use a little bit of better craft to best craft them," Cummins&Partners creative director Heath Collins says.
Long gone are the days of frozen chip shame, your foodie mates won’t know what hit them.
“It’s great to bring to life our McCain Craft Beer Battered Chip range through a new creative campaign that is truly a cut above and appeals to younger audiences,” McCain Foods, Australia & New Zealand senior brand manager Sophie Webb says.
The campaign is rolling out across Australia with an online video campaign, OOH, and radio.
Credits
Client: McCain Foods Australia
Marketing Director: Katrina Wilson
Marketing Manager: Karen Ramsay
Senior Brand Manager - Potato: Sophie Webb
Agency: Cummins&Partners
Creative Director: Heath Collins
Senior Copy Writer: Liam Jenkins
Group Account Director: Georgie Bugelly
Senior Account Manager: Juno Forster
Head of Brand Strategy: Michael Hyde
Production: Cummins&Partners
Head of Production/EP: Karley Cameron
Broadcast Producer: Afrim Memed
Director: Jesse Richards
Editor: Nick Weller
Grade: Crayon
Colourist: Abe Wynen
Sound: Bang Bang Studios
Engineer: Sam Hopgood
Producer: Polly McGregor
Media: Carat
