Manproof

17 July 2014

Creative Agency: Custom Creative

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Ladies, do you know what your man's doing when he's in your car?

Ladies, do you know what your man's doing when he's in your car?

MyPlates does. And thus the Le Chic range has been created.

The campaign brings in director Fiona McGee from GoodOil Films in this spot to help women man-proof their cars with animal print number plates and high heels.

Manager of marketing strategy and planning at MyPlates, Paddy Douneen, said: “The new Le Chic range of number plates aren’t designed to appeal to men, and this campaign highlights that in a tongue-in-cheek way.”

Credits
Client: MyPlates
Creative: Custom Creative

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