Commonwealth Bank celebrates what it is to be in Australian business today.
Commonwealth Bank has teamed up with M&C Saatchi in the launch of the banking giant’s latest business campaign.
The campaign, However You Do Business, strategy is based on the insight that motivation to go into business is often driven by the common desire to do things on your terms.
The spot represents six businesses that do things in their own, unique way. It demonstrates the underlying notion of the campaign - that is the energy and spirit of Australia at work.
The film extension visually represents the diversity of Australian businesses and their ability to drum to their own beat.
M&C Saatchi creative director Tim Green says: "This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm.”
However You Do Business specifically targets the smaller to medium sized Australian businesses that are located and ran within both regional and metro areas nationwide.
The campaign will extend across a multimedia execution consisting of TV campaigns, out-of-home, radio, social and digital channels.