Bonds wants you to be twelve again by grabbing the nearest calculator and typing in "boobs." Or "80085" to be more correct.
No it's not just for giggles, this time its for charity. To coincide with October as Breast Cancer Awareness Month, Bonds and Clemenger BBDO Melbourne are using a campaign to raise money for the McGrath Foundation.
The 'Make a Point' campaign leverages Bond's Boobs campaign and encourages people to move the decimal point on a "80085" display to decide a donation amount for the McGrath Foundation.
The Bonds hompage as well as more than 20 blogs and websites will be housing the boobs widget with more being encouraged to get involved.
The campaign can be viewed and donations can be made here.
Credits
Client: Bonds
General Manager of Marketing: Tanya Deans
Marketing Manager: Emily Small
Senior Brand Manager: Caroline Bourke
Agency: Clemenger
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Digital Creative Director: Ben Keenan
Creatives: Tom McQueen, George McQueen, Elle Bullen, James Orr
Managing Partner: Simon Lamplough
Senior Account Manager: Celeste Baer
Interactive Lead: Christian Russell
Technical Director: Daniel Zabinskas
Digital Producer: Gemma Seeto
Donations Platform Partner: Shout
Chief Executive Officer: Jane Martino
Chief Technology Officer: Charlie Carpinteri
Communications & Partnerships Manager: Orry Lack
