Bingle is back, and this time it's not a CGI monkey that wants insurance, it's a woman being sawed in half.
Yes, even magician's assistants need insurance too - probably more than the rest of us.
The advert is the latest phase of Bingle's "Bingle. As simple as it sounds" positioning, which was part of a brand relaunch earlier this year.
It's also the latest piece of work by creative agency, The Monkeys, which is responsible for the rebrand. In March, AdNews reported that the initial campaign saw an 100% increase in new business within the first few weeks of the campaign along with a 17% uplift in unique visits to the website since launch.