Macquarie Centre tells shoppers to love themselves.
Macquarie Centre has launched its AW16 campaign with its first ever fashion film, titled Love Yourself, featuring Australian actors Sophie Lowe and Ryan Corr.
The film showcases key seasonal looks from designers such as Alice McCall, MJ Bale, and Zara stocked in the centre.
Macquarie Centre senior marketing manager, Emma Giammarco, says the film’s message is to encourage people to have confidence and learn to love themselves.
Giammarco says Lowe and Corr were chosen for the film because they both have a strong sense of personal style.
The film was produced by a team of award-winning filmmakers including writer Lucas Jatoba, producer Rene Hernandez and cinematographer Simon Chapman, who shot the film on Alexa in widescreen cinema format on location in the Blue Mountains.
The advertisement follows a $440 million redevelopment of the Macquarie Centre.
Created & Produced by: Living Library Films
Director: Rene Hernandez
Producers: Rene Hernandez & Lucas Jatoba
Creative & Writer: Lucas Jatoba
Cinematographer: Simon Chapman, ACS
Production Designer: Diva Abrahamian
Stylist: Dale Mckie
Hair & Make up: Desiree Wise
Production Manager: Chloe Lawrence-Hartcher
Editor: Brad Hurt
Sound Designer: Chris Rollans
Colorist: Billy Wychgel
Steadicam: Jonathan Tyler
1st Assistant Camera: Inaki De Ubago
2nd Assistant Camera: Hilary Crombie
Key Grip: Martin "Fabio" Fargher
Gaffer: Steve "Peaches" Daley
Sound recordist: Chris Keros
Stylist's Assistant: Alexander Bainbridge
Unit/Production Assistant: Alicia Gonzalez
Standby Props: Elsie Moult
Online Edit, Titles & Animation: Matt Fezz
Senior Marketing Manager: Emma Giammarco
Marketing Manager: Bianca Hall