Macca's ad brings family moments to life

3 February 2020

Advertiser: McDonald's
Creative Agency: DDB Sydney

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This is the third TVC in its year-long brand campaign by DDB Sydney.

McDonald’s Australia has launched the third TVC in its brand campaign by DDB Sydney.

Titled Denise, the 60-second TVC shares everyday family moments and insights, celebrating the role Macca’s plays in the lives of Aussies.

In the TVC, McDonald’s introduces a loveable but mischievous little girl who is busy putting everything right, so there’s no reason to miss family time at Macca’s.

“In this new spot, we’re shining a light on the love that Aussie families have for a trip to Macca’s," McDonald’s Australia marketing director Jo Feeney says.

"The appeal of a trip to Macca’s with the family is brought to life through the actions of one cheeky girl and familiar scenes of life at home. Denise is the latest TVC in our year-long brand campaign and continues the narrative that no matter who you are, where you are or what you do, Macca’s will be there for you and your family.”

DDB Sydney creative partner David Joubert says anyone who has kids will relate to the "fondness and familiarity" of the story.

“Especially the lengths that our young girl goes to to undo her mischevious acts," Joubert says.

"It’s an amusing new addition to our ongoing campaign, celebrating everyday Aussie life and the role we play in it.”

The previous two TV spots from McDonald’s brand campaign include Landmark, which launched in October, and Almost Home, in December 2019.

The campaign will appear nationwide across TV and online.

Credits
McDonald’s Australia
Chief Marketing Officer: Jenni Dill
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad

DDB Sydney:
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partner: David Joubert
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger

Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Executive Producer: Yolande Dewey
DOP: Shelley Farthing Dawe
Editor: Adam Wills
Online: Soren Dyne
Sound Engineer: Abigail Sie, Song Zu
Music: Level Two Music, Melbourne
Media: OMD

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