Lynx tackles male stereotypes with #IsItokforGuys

19 May 2017

Creative Agency: 72andSunny (Amsterdam)

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Unilever's Lynx looks at the tough questions of masculinity with UK boxer Anthony Joshua.

Unilever's Lynx is building on its Find Your Magic campaign with #IsItokforGuys.

From creative shop 72andSunny Amsterdam, the US and UK aimed campaign looks at the private struggles men have with masculinity.

It displays a series of commonly searched questions including 'is it ok for guys to do yoga?', 'is it ok for guys to experiment with other guys?' and 'is it ok for guys to be the little spoon?'.

The campaign features UK boxer Anthony Joshua and continues Unilever's effort to drop sexist stereotypes.

#IsItokforGuys will roll out across the brand’s social channels in the UK and US throughout 2017.

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