Lynx says less effort, more style

15 January 2015

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Anything for a sleep in – right guys? Lynx's latest campaign for its new styling and shampoo product is banking on guys wanting to look with less effort. Or no effort. Whatever is easier.

The advert, which will hit TV screens this Sunday (January 18), aims to inspire guys to experiment with the new Lynx hair products, and shows three key looks to take up.

The campaign, by BBH London and Biscuit Filmworks, aims to help Lynx reposition itself as a grooming suite for men.

Lynx marketing director Jon McCarthy said: “Lynx Hair is all about helping guys get the look without any of the fuss. The new range make hair care and styling simple for guys and that's what we've tried to communicate in the sort, in our usual entertaining style.”

Lynx's hair range was launched in October 2014. the brand is also aiming to release new creative for its anti-perspirant range in the first half of this year and a new grooming range in February.

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