Feel Alive with kiwifruit, Loud launches first Zespri campaign.
Loud has launched its first campaign with kiwifruit company Zespri since winning the account in December 2016.
The 30-second spot sees a parched city become rehydrated with the squeeze of a kiwifruit.
Loud head of planning and innovation Gerry Cyron says: “Energy is the most sought-after currency in life. For a lot of people, life is full of speed humps. Halfway through the week, people run out of steam and can barely make it through to the weekend.”
“We wanted to show people that nutrient-rich Zespri Kiwifruit gives people the energy to leave their tired, lifeless selves behind and be ready for the moment ahead of them,” he adds.
Zespri sells to more than 53 countries, managing 30% of the global volume of kiwifruit.
The campaign was designed to stretch across the company's diverse markets.
The 'Feel Alive' campaign is running across TV, digital, social and out-of-home advertising.
Credits
Loud:
Head of Planning and Innovation: Gerry Cyron
Creative Director: Wellison D’Assuncao
Senior Copywriter: Carolyn Diamond
Senior Art Director: Paul Bennell
Art Director: Kiah Barker
Senior Account Manager: Laura Tenison
Account Manager: Maria Squella
Head of Production and Studio: Steve Dube
TV Producer: Siobhan Crowley
Production Companies:
Direction and Post-Production: Aparato
Production Company: Lava
Music: Uncanny Valley
Sound Production: We Love Jam
Print Illustrator: Lucas Somariva
