LocalAgentFinder poaches iSelect star

10 November 2016
 

Creative Agency: McCann Worldgroup (VIC)

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After iSelect waved goodbye to Mr iSelect, he has reappeared in a new campaign for LocalAgentFinder.

Mr iSelect, otherwise known as Jason Geary, has been promoted to the chief comparison officer at LocalAgentFinder – a site that helps compare real estate agents fees and commissions.

In the 30-second spot Mr LocalAgentFinder spruiks the offerings of the service, urging Australians to compare real estate agents as the first step of selling their home.

 LocalAgentFinder CEO Matt McCann says Geary’s central role in the new campaign for LocalAgentFinder came at a time where the business is in a significant period of growth.

“Jason Geary is a unique talent in taking on the role of LocalAgentFinder’s chief comparison officer. He is distinctively qualified with the experience to be able to connect with home sellers throughout Australia. We look forward to watching his journey as Chief Comparison Officer of LocalAgentFinder.com.au”

The campaign was developed in collaboration with newly appointed creative agency McCann Melbourne who has been working with LocalAgentFinder for the past three months.

The first series of 15- and 30-second TVCs will run in primetime across all major channels.

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