Toys, clothes and bright colours, Kmart is bringing on the gifts as Christmas approaches.
Kmart is counting down to Christmas and is kicking off the countdown by featuring toys and fashion, while also reminding viewers of Kmart's low prices. The campaign via BWM Melbourne consists of eight separate TVCs for the eight weeks until Christmas.
Kmart has ditched the traditional red and green and opted for bold colours to create a "bigger and brighter" Christmas story. One TVC will air each week in the lead up to Christmas, supported by POS, catalogue and digital content.
Credits
Kmart - Client
Andre Reich - General Manager, Apparel, Footwear, Beauty & Accessories
Laurie Lai - National Communications Manager
Lucy Price - Advertising Communications Specialist
BWM - Creative Agency
Mark Watkin - Managing Director
Murray White - Executive Creative Director
Amy Hollier - Creative Director
Ryan Purcell - Art Director
Phil VanBruchem - Senior Art Director
Nika Hellstrom - Art Director
Nick Weller - Senior Copywriter
Nicole Gillard - Group Account Director
Hugh Baulch - Senior Account Director
Deanne Pascoe - Senior Account Manager
Claire Innes - Account Manager
Sonia Mclaverty/Sandi Gracin - Senior Onscreen Producer
Production - Blue Boat Productions
Directors - Cos We Cam
Fran Derham - Producer/Director
Clare Plueckhahn - Director of Photography/Director
EP/Producer - Craig Griffin
Post
XYZ Studios
Sound - Front of House Phil Kenihan
Music - Electric Dreams
