Kitkat reminds people to snap out of GPS dramas

16 May 2019

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The newest iteration of the global platform Snap Out Of It continues to build on the company’s longstanding "Have a break, have a Kitkat" brand idea.

Kitkat has worked with Wunderman Thompson Sydney to launch its latest campaign Maps.

Set in the Wild West, the newest iteration of the global platform Snap Out Of It continues to build on the company’s longstanding "Have a break, have a Kitkat" brand idea.

The campaign continues to remind people that while modern life is full of frustrations like GPS dramas, forgetting your password or trying to decide what’s for dinner, usually the best thing to do is simply "snap out of it" and have a break.

"Our latest campaign further strengthens Kitkat’s position as the brand that helps people make the most of their breaks. We look forward to this campaign continuing to build on the success of Kitkat Katapult," Nestlé Oceania head of marketing, confectionary Anna Stewart says.

The 2017 Katapult campaign resulted in Australia led to the adoption of the campaign in key markets globally in the US, UK, Europe, South America, the Middle East and Asia.

"The Snap Out Of It campaign is about empathising with those common modern-day frustrations and finding unexpected ways to exaggerate them. In this case, the Wild West was the perfect environment to do it," Wunderman Thompson National chief creative officer Simon Langley says.

The integrated campaign will appear across broadcast, digital and social.

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