Kit Kat wants you to snap out of it in latest campaign from JWT Sydney.
Kit Kat is adding to the ‘Have a break, have a Kit Kat’ campaign by launching a new creative platform.
From J Walter Thompson Sydney, ‘Snap out of it’ looks at how the little things in life, such as inbox-overload, the spinning wheel of death or flat pack nightmares can often drive us slightly crazy.
The first spot from the campaign focuses on two characters, Harold and Allen, creating a flat-pack medieval catapult.
JWT Sydney ECD Simon Langley says: “Kit Kat has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks has evolved and the new campaign reflects this paradigm shift.
“By taking on the clutter of modern day life, we’re reminding people that when life gets a little hectic, sometimes you just need to ‘Snap out of it’ and have a break,” says Langley
Snap out of it features a minute-long online spot as well as a 30-second TV ad. The campaign began rolling out across TV, social media and out-of-home this week.
Nestlé Oceania head of marketing for confectionery Anna Stewart says: “Our latest campaign further strengthens Kit Kat’s position as the brand that helps people make the most of their breaks.”