Khemistry and Australia Zoo partner for VR activation

28 July 2016
 

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Get up close and personal with a crocodile through the comfort and safety of a VR headset.

Queensland creative agency Khemistry has partnered with Australia Zoo to produce a virtual reality (VR) video encounter with some of the zoo’s most vicious animals… and the cute ones too.

Khemistry director Ashton Ward says the VR video project was a "game changer" for wildlife attractions and wildlife filmmaking.

“The Australia Zoo project was a first for us, and gives visitors the opportunity to play with a Sumatran tiger cub, pat a rhino’s nose, and feed a hungry giraffe,” Ward says.

“They can soar over African animals with a drone’s-eye-view, and climb inside the enclosure with four metre salt water crocodiles. Experiences like this have been out of reach until now."

Khemistry is hoping the launch of this project will change the way people are able to experience the zoo and marks its push into more VR projects.

"We will keep working with Queensland companies to develop new virtual reality projects that enhance the way people enjoy entertainment, go shopping or even buy a house," Ward says.

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