Kathmandu tells the world that their products are a staple for adventure - and adventure is a staple for learning.
Kathmandu’s latest campaign aims to raise the profile of the adventure travel brand and accelerate its momentum as a leading adventure brand.
Called World ready, the campaign marks the first ever global advertisement for the outdoor brand.
Developed by the in house Kathmandu creative, the campaign’s tagline “World Ready” aims to encapsulate the brand’s purpose - giving travellers the confidence to be adventurous and experience the outdoors anywhere around the world.
The campaign is based around a consumer insight suggeting that travel becomes a means of learning.
Becoming World Ready aims to prepare and educate travellers through advice and products designed especially for travel and the outdoors.
The campaign will extend across Australia, New Zealand, UK and USA.
“Kathmandu has evolved and the expression of our brand needs to evolve with it," Kathmandu general manager marketing Paul Stern says.
“We believe that Kathmandu World Ready is a unique proposition and will motivate potential adventurers to explore, travel and learn - with Kathmandu products giving them the confidence to discover the world.”
The campaign will launch with a digital video push introducing real customer travel stories, supported by social media, content marketing and digital extensions.
Sternadds: “The ‘World Ready’ campaign will engage customers and show how Kathmandu can help prepare travellers and outdoor enthusiasts for their next adventure.”
The brand has ambitions to extend the campaign to PR activations, sponsorships and community focussed work next year.
