JWT doing the right thing with RAC

11 September 2014
 

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There are bad people out there who do the wrong thing. RAC doesn't want to be like that.

Putting yellow paint all over the side of your car, defacing your property with graffiti, smashing into the back of your car, these are all things that RAC would not do. Their promise is, "We will do the right thing."

As a progression of RAC's "We promise to do the right thing by you," JWT Perth has put together two TVCs and a collection of print ads featuring examples of things that might not always do the right thing by you. 

 

Credits:

CD: Dav Tabeshfar

ECD: Simon Langley

Creative: Dav Tabeshfar

Creative: Wilora Keeley

Creative: Tim Newton

Agency Producer: Rachel Devine

Account Director: Lauren Mestichelli

Account Manager: Lucy Stoelwinder

Account Executive: Kyoy Kitafuna

Executive Planning Director: Angela Morris

Planner: Rob Mortimer

Print Production: Alan Hollis

Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi

Production Company: Exit

Producer Craig Sloane

Director: Perry Westwood

Sound: Nylon

Post Production: Fin

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