Jim Beam is adding Aussie names - like Stevo and Shazza - to its iconic American bourbon bottles as it asks consumers to 'Join the Family.'
The campaign, by The Works, stems from the brands global 'Make History' platform with Australians from all walks of life now invited to be part of the Jim Beam family.
The campaign will have numerous consumer and trade touch points until the end of July including TV, OOH, transit, path to purchase, print media and social media.
