JCDecaux has launched an outdoor campaign aiming to improve road safety that it expects to be seen more than one billion times.
Australia will be one of 70 countries to display JCDecaux's latest out-of-home (OOH) road-safety campaign.
Partnering with the Federation Internationale de I'Automobile (FIA) in Paris, the 'Sign up, stay safe, save lives' campaign is a response to the 3500 deaths each day from car accidents worldwide.
The campaign uses the hashtag #3500LIVES and features a number of celebrities including Pharrell Williams, Rafael Nadal and Fernando Alonso.
Ten Golden Rules of safe driving will appear across JCDecaux's OOH network in Sydney, Brisbane and Melbourne.
JCDecaux co-CEO Jean-Charles Decaux says the campaign highlights the impact of outdoor advertising can have on a community.
“Outdoor advertising is at the core of all sorts of mobility, we are proud to contribute to spread these messages around the world through the impact of our locations,” says Decaux.
“This commitment is aligned with our company's social responsibility policy, the JCDecaux employees are delighted to get involved in the promotion of this cause of public interests: road safety for citizens around the world”
JCDecaux Australia CEO Steve O'Connor says: “Our global campaign will seek to support and amplify any Australian road safety campaigns to spread the message and raise awareness of road rules.”
The billboards will include creative such as “Don't text and drive” and will be rolled out in more than 70 countries worldwide by the end of 2017.
