The Australian wine brand has launched a new ad ahead of the 2018 season of Masterchef, with Jacob's Creek revealed as the show's first ever exclusive wine partner.
Jacob's Creek has revealed the details of its partnership with Network Ten’s MasterChef Australia as the exclusive wine partner for 2018, a first for the TV show in its 10-year history.
To promote the partnership, a new TV ad was produced by Sydney agency Rockatansky and will be played throughout the season.
It focuses on the brand's Barossa Signature range as "the wine that pairs perfectly with food".
The partnership sees the Barossa Signature included within each episode, included in overall cooking and meal occasion for both the chefs and service challenge dinners.
The integration includes a full episode shot entirely at the home of Jacob's Creek in the Barossa, with winemakers taking the contestants through the brand’s historic heritage vineyard and award-winning cellar door.
“Jacob's Creek is thrilled to be working with MasterChef Australia. As a globally renowned food platform, the show is strongly aligned to our brand and what it means to share a meal with good friends, exceptional wine and delicious food," Pernod Ricard Australia marketing director Eric Thomson says.