Ikon re-introduces Peter Lehmann wines launching its first ad in five years.
Casella Family Brands label, Peter Lehmman wines is celebrating the many hands of the Barossa community in its first campaign in five years.
Created by Ikon Sydney, 'It takes a village to raise a vintage' features growers and winemakers from the area.
Casella marketing manager Michael Sergeant says: “We wanted to connect our consumers with the people behind the brand. This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine.”
The campaign is also supported by a behind the scenes video which acknowledges the work of all involved; from the growers, to the pickers, cellar hands, viticulturists and wine makers.
It takes a village to raise a vintage is rolling out across out-of-home, TV, digital and Casella's social media pages.