Isla Fisher returns for ING's 'How Banking Can Be' campaign

9 October 2017

Creative Agency: VCCP

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Fisher embraces her role as ING brand ambassador much to the dismay of customers.

Aussie actress Isla Fisher is back for the third season of ING's 'How Banking Can Be' campaign with two new spots.

The ads aim to demonstrate how easy banking is with ING. One of the ads focuses on hassle free home loans and the other promotes the bank's Everyday Round-Up feature which helps customers save while they spend.

"ING really do empower their customers to get ahead, so unleashing Isla again, with all her quirks, energy and passion felt like a natural way to demonstrate this,” VCCP ECD Gary Dawson says.

“Last year, Isla was jealous of customers stealing her limelight, but this year she's fervently embraced her role as brand ambassador and gone looking for her own unique way to evangelise about the benefits of being anING customer."

The campaign will feature 7 TVCs to run across TV, cinema and online.

Client - ING
Fiona Nicol - Head of Marketing
George Exikanas - Brand Communications Lead
Nicole Metcalf - Senior Brand Communications Manager
Helen Colville - Brand Manager

Agency - VCCP
Gary Dawson - Executive Creative Director
Paul Sharp, Creative Director
Gary Dawson, Paul Sharp, Ant Hines, Trent Christie, Chris McMullen - Creatives. 
David Kennedy-Cosgrove, Managing Partner
Kim Ellis - Group Account Director
Michelle O'Neil / Kim Feitelberg - Executive Planning Director
Wendy Gillies - Producer

Production Company - Goodoil
Director - Fiona McGee
Producer - Claire Richards
Offline - Tim Parrington, The Butchery
Online - Drew Downes, The Refinery
Sound - Abbie Sie, SongZu

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